Marketing Strategy and Plan for Review - MyAssignmenthelp.com

Question: Talk about theMarketing Strategy and PlanforGeneral Review. Answer: General Review of the Attached Video The gave video comprehends the significance of knowing our general surroundings. This is a result of the way that it helps colossally in drawing nearer to the needful individuals and in any event, planning the showcasing plan in an effective and progressively practical manner to the focused on assets. The video talk about the individual inclinations, which is hampering the general public around us (Schopenhauer, 2012). The individual predisposition is additionally involves obsolete realities, which is a lot of clear in the scholarly library. The teachers and the frameworks have scarcely irritated for getting any change the course books (Tyner, 2014). By the by, the world is a quickly evolving place, which underscore on refreshed instruction design. News inclination is another point, which just knows to making electrifying headings. It isn't focussed on authentic things; it is somewhat centered around business esteems, which is in direct extent to the shocking features. This is only p ushing the current numbness towards the true things (McCloskey, 2016). Individuals have become oblivious on the grounds that they are formed into such structures. The video additionally talk about the ways, which assists association with growing all around. These ways incorporate yet are not restricted to, for example, atmosphere, human asset, account and so forth. It likewise talks about certain misguided judgments, which have colossally frequented the cerebrums of present day individuals. Following are a portion of the misinterpretations (Schopenhauer, 2012): Everything is deteriorating Hole between the rich or poor is improving Nations need to get wealthy so as to achieve the social advancement, for example, young ladies concentrating in schools or working in associations Sharks are the deadliest animals The video dosages likewise bolster the mounds rule to change the manner in which individuals think about certain confusions. The protuberances decide improves to comprehend that more is improving. It additionally expresses that the hole between the rich or poor is upgrading; in any case, it altogether relies upon how individuals think about their turn of events. It further expresses that socialization is the primary thing, which ought to occur as this brings forth the raising economy of the nations. At long last, the standard likewise says that individuals should thing that Shark executes just not many. These are a portion of the positive perspectives and unraveling the confusions (Tyner, 2014). All things considered, this turns into a more grounded individual or a more grounded country. By and by, the video is likewise incredibly accommodating for the business reason as it cause individuals to comprehend the significance of thinking about the quick evolving world. In the year 1975, the Western nations, for example, the North America and the Europe were getting a charge out of the most elevated number of purchaser development. Notwithstanding, the diagram is evolving quickly. The GDP development per capita along these lines demonstrates that the not so distant future would observer the control of some other creating nations, for example, China, Singapore and India (Schopenhauer, 2012). In what manner can the Content Help Enter the Indian Market The substance of the video is amazingly useful for dissecting a likely development of the nation sooner rather than later. A portion of the creating nations have been estimated to have biggest quantities of GDP development per capita. These nations incorporate however are not restricted to, for example, China, India and Singapore (Brewer Porter, 2013). The video helps think emphatically towards the fulfillment of objective. Besides, it additionally comprehends that the not so distant future would observer the mastery of some other creating nations and they would have nearly biggest number of purchasers. This is a direct result of such reasons that the greater part of the enormous worldwide organizations are going towards these profoundly creating nations (Morgan, 2012). Organizations, for example, Walmart and Tesco have headed towards China. McDonalds and KFC have headed towards the greater part of these nations, for example, India, China, and Singapore and so forth. The substance of the video helps through positive deduction just as common sense of the advanced business. The realities sheet about the changing image of economy is distant from everyone else accommodating in understanding the potential market; in any case, the estimate made in this video in this way adds esteems to the current realities (Chanlat, Davel Dupuis, 2013). Advertising chiefs in various outside organizations can use the substance of the video for going into the Indian market. The video content makes an estimate that in the following 20 years, creating nations like India would have most elevated number of purchasers. All things considered, various organizations lean toward potential market and as per the video, the remainder of nations would defeat the western nations, for example, the North America and the Europe. Curiously, the video additionally estimate a reality that in the following 20 years, the rest nations would have most noteworthy quantities of rich individuals in it. Addition ally, a profoundly raised economy standard and the augmenting number of shoppers are situating the creating nations on top openings of most loved business zones (Morgan, 2012). References Brewer, J., Porter, R. (2013).Consumption and the World of Goods. Routledge. Chanlat, J. F., Davel, E., Dupuis, J. P. (2013).Cross-social administration: culture and the board over the world. Routledge. McCloskey, D. N. (2016).Bourgeois balance: How thoughts, not capital or foundations, enhanced the world. College of Chicago Press. Morgan, M. S. (2012).The world in the model: How financial analysts work and think. Cambridge University Press. Schopenhauer, A. (2012).The world as will and representation(Vol. 1). Messenger Corporation. Tyner, K. (2014).Literacy in a computerized world: Teaching and learning in the time of data. Routledge.

Difference Between Economic Growth and Economic Development Essay Example for Free

Distinction Between Economic Growth and Economic Development Essay Monetary Growth is a smaller idea than financial development.It is an expansion in a countrys genuine degree of national yield which can be brought about by an expansion in the nature of assets (by training and so on.), increment in the amount of assets upgrades in innovation or in another way an expansion in the estimation of merchandise and enterprises created by each area of the economy. Financial Growth can be estimated by an expansion in a countrys GDP (total national output). Financial advancement is a standardizing idea for example it applies with regards to people groups feeling of ethical quality (good and bad, great and awful). The meaning of monetary advancement given by Michael Todaro is an expansion in expectations for everyday comforts, improvement in confidence needs and opportunity from abuse just as a more noteworthy decision. The most precise strategy for estimating advancement is the Human Development Index which considers the education rates future which influence profitability and could prompt Economic Growth. It additionally prompts the making of more open doors in the parts of training, social insurance, business and the preservation of the environment.It suggests an expansion in the per capita salary of each resident. Monetary Growth doesn't consider the size of the casual economy. The casual economy is otherwise called the dark economy which is unrecorded financial action. Advancement lightens individuals from low expectations for everyday comforts into legitimate work with appropriate asylum. Financial Growth doesn't consider the consumption of regular assets which may prompt contamination, clog malady. Improvement anyway is worried about maintainability which means addressing the necessities of the present without trading off future needs. These natural impacts are getting to a greater degree an issue for Governments since the weight has expanded on them because of Global warming. Monetary development is a fundamental yet not adequate state of financial turn of events.

Fire Prevention Coursework Assignment Electrical Issues - 2200 Words

Fire Prevention Coursework Assignment: Electrical Issues (Coursework Sample) Content: Fire PreventionDateInstitution AffiliationAs a fire prevention officer for this organization, I conducted a quarterly inspection of all organization buildings. During my most recent inspection, I discovered the five code violation, which needs to be addressed since it, could lead to more damage if not repaired immediately. They include the following: one relating to electrical issues, two relating to structural issues, and two relating to ventilation issues. As the Fire Prevention Officer for this organization , it is my duty to present these complaints to the board of directors.It is essential for the management to address these issues before they turn into a major calamity. Several organizations have collapsed for failing to take immediate action once they discovered any code violation. Furthermore, organizations tend to benefit a lot when addressing this issue before they occur. First, it will ensure the smooth flow of operations without any interference. In the e vents that one of the structures breaks down, it may take time for it to be addressed. Any disruption can result in the organization losing a huge amount of their resources since it will not be productive. Secondly, the government usually sends some of the fire prevention officers to various firms in the country. On any case, they find that organization is violating any of those codes; they are permitted to close it down for a particular period. This is because it poses greater risk to the employees and any person within that organization. Thirdly, it is the responsibility of the organization to prevent any of their staff from such risks. For a fact, if there is a firebreak down as a result of these default materials, then the organization will be required to compensate that particular employee.Fire affects thousands of companies each year resulting in injury, loss of customers trust and building damage. By establishing a proper fire prevention plan, it will save the organization fr om such misfortunes. For a fact, the main aim of any organization is to satisfy their customers. This can only be possible through earning their trust in the first place. For any employee to gain trust for any organization, they have to feel safe while conducting business. In this light, any fire breakout can destroy this trust making the organization to suffer major losses.The five-code violation that this organization needs to address includes the following. One relating to electrical issues, two relating to structural issues, and two relating to ventilation issues . To understand better, I will give detail information as for why it will be important to address each of the above violation codes. This will prevent any disruption of activities within the organization. In addition, it will result to the safety of both the customers and employees.The electrical system is the most important element for any organization since it supplys power to all departments. However, if not properly handle, it can result o major damages. Researchers have proved that the electrical issues are the most common cause of the fire in any organization. What is more, it can lead to the collapse of an organization within hours. Once there is a technical problem in one of the electrical supplies, it will transfer the power to the next building causing another fire break out. In most cases, it is very difficult to put out any outbreak of fire caused by electrical problems.One of the electrical problems that I discovered while inspecting this organization was that the incoming quantity service is badly worn and in need of immediate repair or replacement. It can be a very risk for the organization since it is likely to give short circuits once they are touched. Furthermore, it poses a risk to the employees working in this organization since they can be electrocuted. Based on other organization, many people have lost their lives due to the failure of the organization to address such issue o f fire. It is important to the organization to replace this material once every year since they tend to wear out easily. Also, the organization needs to provide proper materials of checking the entire system to ensure that it is properly protected.The incoming power supply is connected to the organization infrastructure such as telecommunication, water suppliers, and financial services. Any power outbreak will likely disrupt the functioning of these infrastructures making the organization remain stagnant until that issue is well addressed.Another code of violation that I found was structural. I found that three concrete that support in the basement of the main operations floor show some small signs of fatigue and spalling of concrete is widespread. This poses a severe risk to the organization since that concrete can tear down causing a fire. The nine concrete are the main pillars that support that building. If three of them are not in proper condition, it can be very dangerous for the organization. Also, once they collapse, it can damage the power supply, which can cause the outbreak of fire.The second issue that I find was visual cracks and oxidation of several of the steel trusses supporting the roof. The organization also needs to establish the causes of visual cracks for them to find a lasting solution. From my experience as a fire officer, the common causes of visual cracks in buildings are the decay of the building fabric, foundation failure and movement of the ground. The foundation of the building is very important since it will determine its stability. This means that the architecture needs to build the foundation with lasting materials. The visual cracks can be caused by the movement of the ground due to poor foundation system of that building. This explains why the foundation of the building is very important. If the building is found unsafe, the organization will be required to vacate until those issues are properly addressed. Experts should veri fy the if the building is safe to continue the companies operations.The common cause of oxidation in the building is rust. This occurs when a building metal mixes with water, and it is not painted or prevented from rusting. As such the material tends to waken which can result in structural failure. However, it is the responsibility of the management to ensure that a specialist comes to verify the cause of both visual cracks and oxidation of several of the steel trusses supporting the roof. Once they are worn out completely, it can lead to the collapse of the roof, which is likely to injure the employees. As such, It is the responsibility of an organization to ensure the safety of both the employees and customers.Concerning Ventilation, I find that exhaust from apparatus or machinery is collecting in the upper-level area of the organization area, which has caused several personnel to experience symptoms similar to carbon monoxide inhalation. The inhalation of this gas can cause death if not properly handle. In any organization, there needs to be proper ventilation that will allow free circulation of air. The employees have the right to sue the organization for violating their rights regarding their safety. It is the responsible of the management to act fast by ensuring that issue is addressed immediately.Ventilation is defined as the process of introducing outside air into space. This is to ensure free circulation of air within that open space. This process can be made possible in several ways. First, the management can introduce more places of ventilation that will allow free movement of air in a room. Second, they can introduce a fan that will propel fresh air into the room where employees are working. Also, the management should ensure a professional constructor verify the situation of that room to prevent further harm to the employees. It is also essential for the organization to ensure that the employees are treated in case that carbon monoxide affected th em.In conclusion, the management has the responsibility of addressing the code of violation highlighted during the quarterly inspection. The safety of the employees and customers should be the primary goal for the organization since, without them, no activity is likely to take place. The five code of violation can disrupt the operation of activities if they are not properly handled. Furthermore, it will cost the organization more funds to replace them once they are destroyed.Task 11Proper recoding keeping is part of the work of a Fire Prevention Bureau. Since I am the new Fire Prevention Bureau in that organization, I will conduct another inspection to verify that all the information i\recorded in those documents are valid. In most cases, it is not advisable to relay on documented information regarding the safety of a place. In the vent that there a fire breakout and you have not conduct a proper inspection, then you will be help responsible. I will ask my fellow work mates to cond uct a office inspection and determine if the place is safe. It is likely that they will find something which needs to be repaired (Croker, 2010). One advantage of conducting an inspection is that it will give the officer and idea regarding the safety of a place. The officer will also be able to know some of the areas that need to be repaired or replaced.It will also be important to test all the equipment in that organization to ensure that they are in good shape. To ensure that the system are in proper shape, I will verify my records with the one recorded by the former managers. If the documents records are the same, then I will be certain that the organization is in a proper shape. Furthermore, the work of the work of those records is for comparing the results of that place. The safety of the place will be my first mission.The work of Fire Prevention Bureau is to ensure the safety of the records reading the operation of activit...

Research Results Regarding The Development Of Second...

Hyland Hyland Research results pertaining to feedback practices are diverse. While some studies found no significant effects, others reported positive effects and have considered it essential â€Å"for the development of second language writing skills, both for its potential for learning and for student motivation†. The past twenty years has realized changes in writing pedagogy and understanding gleaned through research has transformed current feedback practices to include teacher written comments, peer feedback, and computer mediated feedback and/or some combination thereof among others. Summative feedback has been supplanted with formative feedback and although feedback remains a central aspect of L2 writing, the research of its effectiveness remains ambiguous in some circles. Some questions that remain vague or unanswered include: Does it make a difference to students’ writing? What is the best way of delivering feedback? What role can peer feedback play in writing developmen t? Can technology play a greater part in delivering feedback? The article found significant positive effects for both explicit and implicit error correction on students’ texts. The mixed findings about feedback effectiveness concern mainly teacher comments on form. There is less disagreement about the value of feedback on content. The article also found that social feedback on writing processes (i.e., feedback given to a learner by others about his/her writing performance) promotes bothShow MoreRelatedThe Impact Of Hearing English For High School Students The Skills Of Radio Programs1747 Words   |  7 Pagesof hearing English for high school students the skills of radio programs. This research helps develop listening and ways of developing them in person and listen to the correct pronunciation of the word from a real person by listening to radio programs in skills. 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Analysis Of Dale Carnegies Works - 1653 Words

Dale Carnegie’s works have long been studied to understand the intricacies of human nature and how applying this knowledge of human nature can be utilized by individuals to achieve a more successful and fulfilled life. One of his most read books, How to Win Friends Influence People, by Dale Carnegie, outlines how to become a better communicator, negotiator, leader, and â€Å"people person.† While this book can seem antiquated at certain points, the majority of the ideas Carnegie presents are just as applicable today as they were 80 years ago when the book was written. Furthermore, large portions of these ideas carry over extremely well to the construction industry. Modern construction, by its very nature, is an industry built upon the ability to perform quality work while building and maintaining lasting relationships with a wide variety of different peoples and groups. Just as the technical side of construction must be learned to achieve success, the relational side o f construction has its own skill set that should be learned. How to Win Friends Influence People is divided into four parts, â€Å"Fundamental Techniques in Handling People,† â€Å"Six Way to Make People Like You,† â€Å"How to Win People to Your Way of Thinking,† and â€Å"Be a Leader: How to Change People Without Giving Offense or Arousing Resentment,† that walk the reader through the process of forming the sort of relationships they desire without resorting to petty, deceitful, or commandeering means. Especially relevantShow MoreRelatedGas Station Uml Diagram941 Words   |  4 Pagescreation of the group, and myself. Our group creation was completely arbitrary; we got to pick our groupmates. One of my groupmates was well versed in PHP and MySQL, so he was, early on, placed in charge of coding the project (which wasnt that much work because it was a prototype). My other two groupmates and myself were in charge of the documentation. Leadership of our group was assumed by one of my documentation groupmates, but as the project began, it became apparent through the grades we wereRead More How to Win Friends and Influence People - A Personal Analysis2467 Words   |  10 PagesHow to Win Friends and Influence People - A Personal Analysis â€Å"The more you get out of this book, the more you’ll get out of life.† This is the claim that Dale Carnegie makes in reference to his book, How to Win Friends and Influence People. Carnegie proposes that there are four main ideas that one should use when dealing with people: 1) Know how to handle people, 2) Make people like you, 3) Win people to their way of thinking, and 4) Be a leader. These skills are essential not only in beingRead MoreCoercion by Douglas Rushkoff7762 Words   |  32 PagesAlthough no technique of coercion is ever outdated, it is the style of the technique that changes. For example, the technique of offering a free gift, which either has a catch, or is included in the purchase price, or is fairly inexpensive, rarely works nowadays. There are three main and distinct responses to advertisement or coercion: the Traditionalists, the ironically named sophisticated Cool Kids, and the New Simpletons. The Traditionalists are the type who is die-hard f or their politicalRead MoreMahfuz7742 Words   |  31 PagesSPOTLIGHT ON HBR AT 90 Spotlight About the Spotlight Artist Each month we illustrate our Spotlight package with a series of works from an accomplished artist. We hope that the lively and cerebral creations of these photographers, painters, and installation artists will infuse our pages with additional energy and intelligence to amplify what are often complex and abstract concepts. This month we showcase the â€Å"rayographs† of Man Ray, the modernist giant. Born in PhiladelphiaRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesproviding a voice of reason amidst all the consultancy excitement of seemingly new ways of costing the business world. He has played a similar role in the area of accounting standard setting, both taking forward the British tradition of the economic analysis of financial accounting and, of possibly greater significance, providing some very original analyses of the possibilities for meaningful accounting standardization. With an agenda as rich as this, it is all the more praiseworthy that Michael maintained

Agricultural Reforms in Australia Livestock Production

Question: Discuss about the Agricultural Reforms in Australia for Livestock Production. Answer: Introduction Agriculture is the art and science of growing of crops and livestock production. There has been a huge decline in Australian agricultural production in the recent years. However, this is not how the case should be; the nation depend on this sector to obtained food. Owing to this reason, there is a need for the government to ensure that it solves the various challenges facing this industry to ensure sustainable food security (Gray, Oss-Emer and Sheng, 2014). In the attempt to promote agricultural activities, the Australian government has implemented many reforms. Some of these reforms has stimulated its growth whereas others hasnt shown any improvement. This study will be important to farmers to understand the various challenges facing their sector and also in making decisions that oversee such challenges. The policy makers will observe the trends of the agricultural contribution to GDP and may take actions that could benefit the whole economy. Australian climate is not so supportive for agriculture; this explains the decline in production especially in the recent period when it is being faced by a prolonged drought. The area receives very little rainfall and agriculture is mainly irrigation based. Those areas that do not receive enough rainfall are used for pastoralism activities. Article Review It can be noted from the article by Batt (2015) that the policy reforms on Australian agriculture are mainly industrial based. He noted that though the importance of agriculture in Australia has been diminishing owing to the growth of service-based and the manufacturing sector, it has remained and will remain to be an importance component of the Australian economy. This sectors proportionate contribution to Australian GDP was recorded to be 203 % in the article. This is a significant contribution. One of the most essential need for agriculture besides food provision is the creation of employment (Pc.gov.au, 2005). Many people are employed in this sector. Those employed on agricultural farms are about 307,000 in number. However, this is not the limit; the highest number is employed on the output and input sector, food manufacturing and processing, etc. in overall, the industry employs more than 1.6 million workers. The food produced by Australian farmers is sufficient to feed 80 milli on people. Fig: Proportionate contribution of Agriculture to Australian GDP The contribution can be observed to be rising over the years. Even during the 2008/09 global recession, the sectors still maintained its contribution at a high level. The Australian farmers have a high contribution on Australian food export. The government has reformed on reducing trading tariffs so as to promote the trading of goods and services. Exportation of farm produces has created a wider market base for which the farmers produce are sold. The availability of a market for output creates an incentive for the farmers to produce more. They are even assured that their products are going to fetch some better prices. If the farmers supplied only to the domestic consumers, there would be an excessive supply of food and the prices the consumers will offer will be too low. Lower prices are a disincentive to the farmers owing to the increased cost of inputs used in the production. Population is experiencing a fast growth in many economies; this accompanied by an increment in personal income has resulted in Asia providing a market for 60 % of Australian agricultural produce. Chinas provide 22 % and this is also a high contribution. Batt noted that the market is growing in other economies such as 9.4 % for Japan, 7.3 % Indonesia, 5.8 % Korea, 3.0 % Malaysia and 2.8 % for Singapore. There has been a deregulation of this industry; one of this being the reduction of governments assistance to the farmers (Harris and Rae, 2017). The article indicates that Australian farmers receive the lowest support from the government compared to other large economies such as US, Japan and Korea. While this 3 economies receive US $31 billion, US $54 billion and US $22 billion respectively, Australia only receive US $ 960 million (Batt, 2015). From these deregulation the transitioning of the previously assisted farmers to the market driven agriculture has been confirmed (Zhou, 2013). The factors behind the success of the Australian agriculture industry is the protection of the farmers by the government (Sanderson, 2016). To ensure that the incentives of farmers in producing more, the government reformed to abolish imports by raising import quotas and tariffs (dfat.gov.au, 2017). This has helped in ensuring that there is very little or no importation of agricultural products. Irrespective of this, the prices for the products are falling. Recommendations There is high potential for growth in the agriculture industry. If the government could ensure that there are proper water management and supply to support this sector, massive growth could be experienced. The government should also teach the farmers on the best practices they should employ on their farms so as to lower production costs and yield better output. Research and development could result in innovation in the sector thereby boosting production. Conclusions Owing to the own supply of agricultural produce, the Australian are able to enjoy the products at a lower affordable price. A shortage of supply could have raised the living costs owing to the increased food prices. Support by the government is a disincentive to the farmers since for some the major concern is the money to be received by the government. Many people would be employed in the agricultural industry as it expands. References Batt, P. (2015). Australia's 'five strong pillar economy': agriculture. [Online] The Conversation. Available at: https://theconversation.com/australias-five-strong-pillar-economy-agriculture-40388 [Accessed 11 Apr. 2017]. Dfat.gov.au. (2017). Advancing Agriculture Reform in the EU and Australia. [Online] Available at: https://dfat.gov.au/geo/europe/european-union/Documents/advancing_agriculture.pdf [Accessed 12 Apr. 2017]. Gray, E., Oss-Emer, M. and Sheng, Y. (2014). Australian agricultural productivity growth: Past reforms and future opportunities. [Online] oecd.org. Available at: https://www.oecd.org/tad/events/Mr.%20Merrilees_Agricultural%20productivity%20growth%20reforms%20opportunities.pdf [Accessed 12 Apr. 2017]. Harris, D. and Rae, A. (2017). Agricultural Policy Reform and Industry Adjustment in Australia and New Zealand. [Online] Ideas.repec.org. Available at: https://ideas.repec.org/p/ags/iapr04/15762.html [Accessed 11 Apr. 2017]. Pc.gov.au. (2005). Trends in Australian Agriculture. [Online] Available at: https://www.pc.gov.au/research/supporting/agriculture [Accessed 11 Apr. 2017]. Sanderson, F. (2016). Agricultural protectionism in the industrialized world. 1st ed. Routledge. Tradingeconomics.com. (2017). Australia GDP from Agriculture | 1974-2017 | Data | Chart | Calendar. [Online] Available at: https://www.tradingeconomics.com/australia/gdp-from-agriculture [Accessed 12 Apr. 2017]. Zhou, Z. (2013). Developing successful agriculture: an Australian case study. Wallingford, UK, CABI.

South West Airlines Analysis

Introduction All business organizations operate in a dynamic environment that keeps on changing from time to time. This environment refers to all the elements that exist either outside or within the organization that affect the organization both positively and negatively.Advertising We will write a custom research paper sample on South West Airlines Analysis specifically for you for only $16.05 $11/page Learn More Therefore, for an organization to ensure its continued survival, it has to adapt accordingly to these changes. Failure to which, it risks collapse. This paper, therefore, seeks to analyze ways in which an organization can implement changes so as to ensure its survival. Southwest airlines will be used as a case study for better understanding. Changes That Could Occur Every business, irrespective of the industry in which it operates, faces the risk of change in the business environmental conditions. Some of these changes may be due to; changes in technology, political instability, terrorist threats, natural disasters, rising prices of energy, changes in consumer preferences, increased costs of production and many more. However, since this case study is in the airline industry, only a number of those mentioned above will be applicable. Southwest Airlines is a renowned airline in Dallas which, due to the recent upheaval in the business environment, has had to come up with measures to ensure that it remains in business. It is one of the few businesses that have managed to make profits despite the constant changes (Kathleen, 2008). Before going into detail, it is critical to analyze the problems that the airline industry encountered as a whole. Being an industry that heavily relies on energy, it is, therefore, normal that the fluctuating prices in energy, specifically oil, will be a significant set back. Fluctuating oil prices have been an enormous headache to the economy as a whole. In the airline industry, a rise in oil price s means a subsequent rise in fuel prices. Airlines are, therefore, forced to transfer these increasing costs to passengers through increased air fare. As a result of this vicious cycle, airlines have been experiencing low demand for their services hence reduced revenues as compared to increased unit costs. Another significant problem has been the rising inflation rates which have led to a general and persistent increase in the prices of labor, airport cost and maintenance costs. The current weather conditions have also been a dominant problem. It has led to losses in revenue in the airline industry due to cancellations in flights emanating from poor visibility. Others include increased competition within the industry and rising unit costs.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Measures Taken by Southwest Airlines With this in mind, we shall now concentrate on the measures that southwest airlines have taken so as to ensure continued growth, profitability and customer satisfaction. One of the effective measures taken that has seen Southwest Airlines emerge as one of the most profitable firms in the United States is the low air fares that it offers compared to its competitors. Southwest Airlines, unlike its competitors, chose to stick to charging lower rates despite the low demand of airline services by customers without compromising the quality of services offered. By using this strategy, it aimed at increasing the number of people who chose to fly with the airline despite the reduced demand. This has seen them increase their revenues as more people opt to fly with them especially in these hard economic times as opposed to their competitors (Kathleen, 2008). To ensure its survival and its continued market dominance, Southwest airlines also introduced new products, which included the â€Å"early bird check in†, and a package that allowed passeng ers to travel with their pets at an affordable rate. The â€Å"early bird check in† gives passengers the luxury of checking-in in advance. These new products have contributed to increased revenues, due to an increase in the number of passengers using the airline as it has given them an edge over other airlines. To deal with the increasing rise in costs, the airline, instead of downsizing in the normal way, the airline has come up with a plan that gives the employees an option to retire earlier than they are required by law. This move has worked to their advantage as a number of employees have welcomed this plan. This has enabled the company to reduce the number of employees to a reasonable size without causing any conflict between senior management and lower level employees. This has also ensured that the employees remain loyal and highly motivated towards their work (Hewlett, 2006). The airline, in these turbulent business environmental conditions, has given great importance to financial management. It has done this by ensuring that it maintains healthy cash balances by constantly looking at a new way to generate revenue. It has also resorted to selling and leasing some of its aircrafts as a way of raising more money to cater for the rising unit costs. The airline is also keen on maintaining a minimum level of debt so as to reduce chances of insolvency. Due to the ever changing consumer behavior and preferences, the airline has introduced a range of new products so as to enhance customer loyalty and attract new customers. Some of these products were mentioned above.Advertising We will write a custom research paper sample on South West Airlines Analysis specifically for you for only $16.05 $11/page Learn More They include the â€Å"early bird check in†, the package that allows passengers to travel with pets, and an internet package that allows passengers to browse while on board, a Wi-Fi enabled aircraft and not char ging the passengers for their luggage. This has seen an increased market share and has warded off some of competition from other airlines (Hall, 2008). In these turbulent business environmental conditions, the airline recognizes that it does not have enough capital at its disposal and has, therefore, taken to postponing the expansion of the airline. It has instead identified the unprofitable areas in the business and ceased their operations with the aim of transferring this man power to areas that are more profitable. This has led to a significant increase in the airline’s revenues. It should, however, be noted that there are certain elements that are beyond an organization’s control. In our case, they include; natural disasters, unfavorable weather, for example, the recent case of snow which has seen many airlines cancel their flights and lose billions of dollars in revenues, and political instability (Yilmaz, 2008). Kotter’s Eight Step Change Model One can use Kotter’s eight step change model to describe the changes that have been implemented by the airline. Kotter’s model recommends that the first step to change is dependent on the top management identifying the need for change and subsequently creating pressure and urgency for the change to occur. With respect to this, it is clear that the management of the airline identified the current turbulent business environment conditions and quickly created the urgency and need for change as they realized that change was necessary if they were to thrive in the airline industry. The second step in this model is to educate and communicate the need for change to other subordinate employees so as to minimize chances of resistance in the implementation stage (Global Literacy Foundation, 2010). Based on the successes of the strategies that the airline implemented, it can therefore be said that they successfully carried out the second step of Kotter’s model of change. Kotter then goes on to give the third step as generating ideas or coming up with a vision. This idea or vision could be a model or a concept that could be implemented by the organization. In the case of the airline, the changes that were implemented in the end were the ideas that were generated in this step (Global Literacy Foundation, 2010). Some of them include; the introduction of new products by the airline, sticking to their low air fares policy, coming up with the voluntary early retirement policy and many more.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fourth step is communicating the ideas to every one in the organization to allow for debating and also to ensure that everyone in the organization is involved and catered for so as to avoid future resistance especially in the implementation stages. Still, given the success of the changes that were implemented by the airline, it can be safely assumed that this step was also carried out successfully (Hewlett, 2006). The fifth step, according to Kotter involves eliminating the objects or the people who are resisting the change. This can be done through educating the people who are resisting the change and allowing them to air their grievances. The organization should also ensure that the leaders in charge of supervising are qualified for the jobs. This step still falls in the planning stages of Kotter’s model for change and, therefore, we can only assume that it was a success for the airline given that they were able to see their visions and ideas to the end. The sixth step according to Kotter is to create short term goals which are achievable. It should be noted that it is of vital importance for these short term goals to be achieved by the organization. Failure to achieve these goals will only prove the critics and the people resistant to the change right. This will in turn make it very difficult for the organization to progress with its plans hence making it vulnerable to failure. It is also a very important step as the achievement of short term goals motivates the employees of the organization (Hall, 2008). Southwest Airlines in light of this ensured that they put in place short term goals. These goals were in the form of quarterly reports, which were supposed to show the airline’s progress in terms of it financial position, its market share, its efficiency in managing its finances and whether its aim to reduce capital spending had been achieved. The seventh step entails seeking to improve the changes already realized through the short term goals. This plays a key role of ensuring that the organization remains keen on continued growth and improvement. Using the Southwest Airlines as an example, it can be seen that the airline did not stop at the successes that were achieved as shown by their quarter year reports. They went the extra mile and looked for more ways in which they could improve the changes already implemented. They did this by looking for more products that they could offer the passengers, more ways of raising more capital that they could use for other profitable ventures (Yilmaz, 2008). The last step according to Kotter’s model is reinforcing and implementing the change into the organization. It is the responsibility of management to ensure that the changes are accepted and internalized by everyone in the organization. This step requires the change to be introduced on a large scale level, with the result being its absorption into all parts of the organization. In addition to the reinforcement, there should be a regular follow up of the changes that have been implemented, so as to ensure that things continue to run smoothly and also to provide room for improvement. Using the Southwest Airlines as an example, it can be noted that these changes were reinforced and they became a part of the airline. Some of these changes have largely contributed to the airline’s success (Yilmaz, 2008). It can be seen that the airline made the strategy for charging low air fares a part of it and the airline even became popular because of this. In addition, it adapted a plan that gave its employee the option of leaving employment voluntarily even before they had reached the proper retirement age. This brought about a culture of respect among the employees and management. The new products that were introduced by the Southwest Airlines for example â€Å"the early bird check in†, the package that allowed passengers to travel with pets and the package that made it possible for passengers t o access the internet also became a part of the organization. The importance that the Southwest airlines attached to proper financial management also became a part of the organization (Hewlett, 2006). The Effectiveness of the Changes Implemented by the Southwest Airlines Every organization is always faced with a dilemma when it comes to change. This is because of the uncertainties that change brings with it. However from the above analysis, it is evident that for an organization to survive in the current turbulent times, change is inevitable. The effectiveness of the changes implemented by the Southwest Airlines can be seen in their annual reports. The airline’s returns have greatly improved despite the current poor economic conditions. The company recorded losses in the first quarter. However, the airline was able to turn this around and report profits unlike it competitors. The effectiveness of these changes can also be seen as passengers have increasingly become more loyal to the airline compared to others. The airline has also recorded an increase in new passengers who now prefer the airline as opposed to other airlines (Hall, 2008). Southwest airlines have also experienced a reduction in operating costs due to the measures that it put in place to curb the rising costs of operation for example the postponement of expanding the airline, introducing a voluntary retirement scheme for the employees, and looking for different ways to deal with the rising energy costs. Due to its insistence on the need for proper financial management, the airline has been able to maintain very low levels of debts hence eliminating the possibility of insolvency. It has also been able to find new and innovative ways to improve its liquidity position. Therefore, when all is said and done, the changes that the Southwest Airlines implemented have been more effective than disadvantageous (Kathleen, 2008). References Global Literacy Foundation. (2010). Kotter’s 8-Step Cha nge Model. Web. Hall, A. (2008). Organizational Pay Analysis: A Case Study of Southwest Airlines. Web. Hewlett, R. (2006). The Cognitive leader. London: Rowman Littlefield Pub Inc. Kathleen, B. H. (2008). From Analyst to Leader: Elevating the Role of the Business Analyst Management Concepts. London: Free Press. Yilmaz, A.K. (2008). The Corporate Sustainability Model for Airline Business. Web. 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